https://www.naturalnews.com/2025-09-19-colgate-bends-to-texas-scrutiny-fluoride-toothpaste.html
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The investigation alleged that packaging depicting a large, appealing swirl of toothpaste encouraged overuse and swallowing by children, contradicting health guidelines that recommend only a pea-sized amount.
As part of the settlement, Colgate must update its packaging and ads to visually show only a "pea-sized" amount of toothpaste on the brush for products marketed to children under six"